Factors enhancing AI adoption by firms. Evidence from France
基于法国ICT调查数据，研究了2018年哪些因素能预测企业在2020年首次采用AI，发现数据安全系统、员工ICT培训和网站收集客户信息等与AI采用正相关，且这些因素的作用因业务功能而异。
Abstract In this paper, we analyze firms that participated in two waves of the French ICT survey to identify key antecedents, measured in 2018, associated with the first-time adoption of artificial intelligence (AI) technologies in 2020. The analysis shows that the presence of data security systems, ICT training for employees, and the use of websites to collect customer information are all positively associated with the likelihood of starting to use AI. The relevance of these factors varies across business functions, with notable associations observed in administrative and marketing activities. In the case of marketing, AI adoption is also linked to prior use of e-commerce and customer relationship management applications. These patterns are consistent with existing evidence suggesting that AI adoption tends to follow a hierarchical trajectory, typically preceded by the digitization of business information.