释放捕食者:通过算法实现自主掠夺与操纵

Unleashing the predators: Autonomous predation and manipulation through algorithms

Journal of Retailing · 2026
被引 0
ABS 4

中文导读

研究发现,电商常用的强化学习算法能在无人指导下自主实施掠夺性定价,或利用对手定价系统的学习刚性与动态来维持高价,削弱竞争,且现有监管难以察觉。

Abstract

Algorithms are increasingly prevalent in industries such as e-commerce, enabling rapid price adjustments. We show that reinforcement learning algorithms, widely used in dynamic pricing and retail optimization, can independently engage in predatory pricing without any human guidance. When aggressive price competition is too costly, these algorithms may instead exploit the learning dynamics and rigidity of rivals’ pricing systems, shaping competitors’ early learning outcomes in ways that sustain high prices after entry. As a result, competition may be softened and entry less effective, despite the absence of explicit exclusionary or manipulative intent. These outcomes emerge from standard algorithmic design choices rather than deliberate strategy and may elude existing regulatory frameworks. We discuss managerial safeguards and regulatory responses aimed at preserving competition in increasingly AI-driven retail markets.

算法定价掠夺性定价动态定价反垄断人工智能与竞争