如何在B2B企业数字化背景下应对销售-营销界面的冲突:基于张力的视角
How to cope with conflicts at sales-marketing Interface in the context of B2B firm's digitalization: A tension-based view
Industrial Marketing Management · 2026
被引 0
ABS 3
- Jing Zhang 通讯
- Ei Ei Nyein
- Monica Ren
B2B营销销售管理数字化转型组织冲突