Deterrence effects of social media interventions on health misinformation dissemination by bots and humans
基于威慑理论，研究了社交媒体平台对机器人和人类传播健康虚假信息的干预措施的持续效果，发现对机器人有长期威慑，但对人类效果不显著。
In the realm of social media, information dissemination is pivotal, yet it is tainted by the proliferation of misinformation propagated by both bots and humans, bearing consequential impacts on individuals and society. To address this issue, social media platforms have implemented removal, reduction, and informing interventions, acting as deterrence mechanisms to dissuade users from engaging in the spread of misinformation. Nonetheless, the sustained effectiveness of these interventions on bots and humans remains unclear. Drawing on deterrence theory, this study examines the efficacy of social media interventions on bots and humans sharing health misinformation. Our results show most interventions have sustained effects on bots and their activities for years after implementation. However, the interventions may not have significant deterrence effects on humans and their activities. Our findings offer important theoretical and practical implications by highlighting the importance of studying both bots and humans and developing creative strategies to tackle health misinformation dissemination.