Elaborating the Motivations and Attitudes Driving Interest in Voluntary Biodiversity Credits
通过访谈英国早期市场参与者，分析了驱动和阻碍自愿生物多样性信用兴趣的经济、环境、社会文化因素，为理解这一新兴市场的发展提供理论和实践启示。
ABSTRACT Global biodiversity loss has prompted the search for new sources of conservation finance, such as voluntary biodiversity credits (VBCs). However, despite optimistic market projections, current uptake of VBCs is limited. Adopting an interpretive approach, we analyse 21 semistructured interviews with early market actors (buyers, sellers, intermediaries) in the United Kingdom to elaborate the motivations and attitudes fuelling interest in VBCs. Specifically, our findings show the drivers (including economic, environmental, socio‐cultural) and barriers (including financial, reputational, methodological, capacity and policy) that are shaping the nascent market for VBCs. Our study has implications for theorising a changing interpretive domain in which biodiversity loss is becoming more central to strategy. We also offer practical implications from our findings on factors affecting market development.