The Legitimacy Lie as Dark Institutional Work: Rhetoric and Reality in India's Platform Economy
研究了Uber和Ola在印度如何通过构建“微企业家”的合法性谎言，应对劳工和监管争议，最终实现制度巩固的过程，对理解平台企业的权力运作有参考价值。
For new ventures in contested fields, securing legitimacy is a paramount challenge. In the platform economy, firms often enter with a potent entrepreneurship rhetoric, but as they face contestation over their labor and regulatory practices, this rhetoric can devolve into a calculated misrepresentation—a legitimacy lie. Yet, the process by which such lies are performed and defended over time as a form of institutional work remains undertheorized, leaving a gap in our understanding of how platform firms achieve institutional entrenchment. Uncovering this process, we theorize the legitimacy lie as a form of dark institutional work. Using 47 driver interviews, extensive archival materials, court documents, and leaked internal communications (the Uber Files), we analyze the contested operations of Uber and Ola in India (2013–2020). Our analysis reveals a recursive two-phase process. In Phase 1 (Proactive Framing), platforms construct the legitimacy of the “micro-entrepreneur.” In Phase 2 (Reactive Escalation), legitimacy threats trigger a defensive escalation of dark work, including sharp increases in symbolic rhetoric, the material imposition of opaque algorithmic control, and the relational co-optation of powerful stakeholders. This dark work, in turn, provokes driver resistance, which constitutes a new legitimacy threat that refuels the cycle. This recursive process functions as the mechanism that enables the platform's institutional entrenchment. We advance institutional work scholarship by theorizing this process, explaining how the successful performance of a legitimacy lie allows a venture to cross a critical threshold from a fragile reliance on normative legitimacy to a state of durable structural power.