All you need is green? The influence of green manufacturing orientation on sales growth
基于实践观，研究美国制造企业绿色制造导向与销售增长的关系，发现两者呈U型关系，且市场动荡会增强该效应，为管理者评估绿色制造的销售影响提供决策工具。
Manufacturing companies are facing increasing pressure from stakeholders to adopt environmentally friendly production practices. Green manufacturing is one approach to integrate environmental considerations into production processes. Based on the practice-based view, we theorise that companies strongly oriented toward green manufacturing also gain financial benefits. We develop a dictionary covering relevant keywords to identify a company's green manufacturing orientation. Using a text analysis approach, we examine 10-K reports from United States manufacturing companies. We generate a longitudinal dataset comprising 2,467 observations from 2009 to 2022 and link the data to firm financial performance. Regression analysis reveals a U-shaped relationship between green manufacturing orientation and sales growth. The results indicate that market turbulence amplifies this effect. In turbulent markets, companies strongly oriented toward green manufacturing show pronounced sales growth. We contribute a novel, scalable method for assessing green manufacturing and provide production managers with a decision aid tool for evaluating when and how to translate sustainability orientation into measurable sales impact within manufacturing systems.