Marketing theory and critique
本文回顾了《营销理论》期刊25年来作为批判阵地的历程，探讨了消费者福祉、营销史、研究方法等领域的批判传统，并指出当前营销系统面临不稳定，该期刊仍为想象替代方案提供空间。
This commentary reflects on 25 years of Marketing Theory as a key site for critique. Work on consumer wellbeing, marketing history, research methodology and theory has established a tradition that is both persistent in its scepticism and adaptive to changing conditions of capitalism. Marketing systems today are marked by precarity, exclusion and digital disruption, and the categories of consumer, market and brand are increasingly unstable. Against this backdrop, Marketing Theory remains a primary forum for critique that sustains the possibility of an intellectual imagination and keeping open the possibility to imagine and contemplate alternatives.