A Systematic Review on Agri‐Food Live Streaming E‐Commerce
系统梳理了2016-2025年间68篇农业食品直播电商的实证研究，提出标准化术语和概念框架，揭示消费者、供应链和技术应用三大主题，为政策制定者和从业者提供实践指导。
ABSTRACT Over the past decade, live streaming e‐commerce (LSEC) has become a key driver of agri‐food marketing transformation and rural economic revitalization, yet it lacks systematic synthesis of empirical evidence specific to this domain, leading to fragmented insights and limited practical guidance that hinder sustainable, inclusive agri‐food system development. Following the Preferred Reporting Items for Systematic Reviews (PRISMA) framework and SPIDER protocol, this systematic review maps core research topics (consumer outcomes, supply chain optimization, and technology application), theories, methods, and implications based on 68 peer‐reviewed journal articles indexed in Web of Science during 2016–2025. It contributes to agri‐food systems and e‐commerce literature by proposing standardized terminology and unified definitions for key constructs, developing a conceptual framework linking core research topics to multi‐dimensional value enhancement, and advancing a supply chain model delineating key stakeholder interactions in agri‐food LSEC—collectively informing agricultural modernization, rural development, and agri‐food system resilience. The review also highlights critical limitations and offers targeted future research directions, providing comprehensive actionable insights for policymakers, practitioners, and researchers to advance the creation of economic, social, and environmental values through LSEC in the agri‐food sector.