Consumer-Driven Class Pricing
基于消费者损失厌恶心理，解释了企业为何对多种差异化产品仅设定少数几个价格点（等级定价），为理解这一常见定价实践提供了新视角。
This paper proposes a consumer loss aversion-based rationale for class pricing, which is the practice of assigning only a few price points to many differentiated products.