Televised Accounting Instruction, Attitudes and Performance: A Field Experiment.
通过实地实验比较电视教学与传统大班教学对会计入门课程学生态度和考试成绩的影响，发现电视教学组对会计职业的态度更积极，但其他方面无显著差异。
Abstract ABSTRACT: This paper describes a field experiment undertaken to assess effects of televised introductory accounting instruction. The semantic differential was employed in the measurement of students' attitudes toward the accounting profession, accounting as a major, and the accounting lecturer. Attitudes and exam performance of students who received televised instruction were compared with those of students who received instruction by conventional methods. In both cases, instruction was provided within a large group context. No statistically significant differences were found in attitudes toward either majoring in accounting or the lecturer, nor was there a statistically significant difference in exam performance. However, significantly more favorable attitudes toward the accounting profession were associated with those who received televised instruction.