Pricing Shared Rides
研究了共享出行平台现有定价策略的缺陷，提出根据匹配程度调整价格，可提升平台盈利并降低乘客费用，尤其在高成本低需求区域效果显著。
Pricing Based on Matching Outcomes Improves Shared Rides Operations Shared rides aspire to mitigate congestion and promote more sustainable urban transportation, but many platforms struggle to maintain a healthy and profitable shared rides product. Why have shared rides struggled, and how can platforms design a successful product? In “Pricing Shared Rides,” Chiwei Yan, Julia Yan, and Yifan Shen discuss the drawbacks of platforms’ existing pricing policies and show that a common approach to pricing suppresses demand and may even drive the platform out of the market. They then propose adjusting the price according to the extent she is matched with another rider—which proves to benefit both platform and riders alike in increased profitability and reduced payments. These benefits are especially pronounced in regimes with high cost and low demand, expanding shared rides access to areas where they have historically been most challenging to sustain.