The Evaluative Relevance of Social Data.
通过实验，分析管理者对社会数据与商业活动相关性的感知，发现消息来源的制裁能力和企业财务健康影响这种感知，且管理者对企业社会角色的态度也与之相关。
Abstract ABSTRACT: This paper discusses results of an inquiry to determine factors which influence managers' perceptions of the relevance of social data to business activity. The basic design of the study was an analysis of variance with selected characteristics of social data as the independent variables. The criterion measure was the perceived relevance of social data to the evaluation of managerial performance. Subjects for the experiment were managers selected from nine large firms in diverse industries. Results indicate that both the ability of a message source to impose sanctions against a firm and the firm's "financial health" influence perceptions. In addition, results indicate that an association exists between managers' attitudes about the social role of business and perceptions of the relevance of social messages to business activity.