Behind the screens, beyond the shelves: A comparative assessment of digital labor in content creation and Amazon logistics
通过比较Instagram/TikTok内容创作者与意大利亚马逊仓库工人的劳动条件,发现两者在加剧的不稳定性、基于指标的控制和表演性声誉三个维度上存在共性,揭示了平台经济如何重塑当代资本主义下的工作与权力关系。
What connects the diverse forms of work in the platform economy? In this article we examine the intersections that define and shape this evolving labor landscape. Through an analysis of two case studies – content creators on Instagram and TikTok and Amazon warehouse workers in Italy—we identify three key connecting dimensions: augmented precarity, metrics-based control, and performative reputation. Despite the significant differences between these workers, they share common conditions that reveal broader characteristics of digital capitalism. By exploring these dynamics, we shed light on how the platform economy redefines work, power, and labor relations in contemporary capitalism.