What Tourism Forgot to Feel: A Foundational Realignment of Emotion Theory and Measurement in Tourism Marketing
这篇系统文献综述发现旅游研究对情感的测量仍局限于满意度等通用概念，忽视了浪漫、敬畏、无聊等旅游特有情感，且多关注游后阶段而忽略游前营销。文章提出六项命题和旅游情感框架，为全旅程的情感设计、测量和调动提供基础。
Emotion is not peripheral, but rather foundational to tourism’s appeal. It shapes imagination and transforms destinations into meaningful experiences. Yet, while the tourism industry increasingly leverages emotional storytelling to inspire action, academic research has not kept pace. This systematic literature review examines how emotion has been theorised, measured and modelled. Despite decades of critique, a limited emotional repertoire persists, with generalised constructs, such as satisfaction, continuing to dominate at the expense of tourism-relevant emotions, such as romance, awe, boredom, amusement and envy. Theoretical integration remains weak, and emotion is typically examined in post-travel contexts, overlooking the pre-travel, acquisition stage where industry campaigns concentrate their emotional appeals and investment. In response, the article advances six propositions that reposition emotion as a core construct in tourism marketing. Together with the Tourism Emotion Framework, these contributions offer a practical and theoretical foundation for designing, measuring and mobilising emotion across the travel journey.