联合决策中的沟通模式

Communication Patterns in Joint Decision-Making

Journal of Marketing Research · 2026
被引 0 · 同刊同年前 8%
人大 AFT50UTD24ABS 4*

中文导读

分析了近200次购物观察中的联合决策对话,识别出四种沟通模式(协调、对比、构建、单边),并建模了这些模式如何动态影响决策过程和即时满意度。

Abstract

Communication is a key aspect of the joint decision-making process, yet the field lacks an understanding of how people talk to each other while making joint decisions. In this article, the authors analyzed nearly 200 joint decision conversations from shop-along observations. They found that joint decision conversations are composed of four distinct communication patterns, which characterize how partners talk to each other: (1) coordination (including inquiry and disclosure), (2) contrast (including persuasion and devil's advocate), (3) build, and (4) one-sided. The authors then used these communication patterns as the building blocks of joint decision conversations to quantitatively model how they dynamically flow as partners shop together, finding that decision partners navigate the decision life cycle nonlinearly and communication pattern usage affects immediate satisfaction outcomes. The findings enable connections to be drawn across the splintered literatures on dyadic communication. The authors develop a taxonomy that reflects an integrated, cross-disciplinary phenomenological understanding of each communication pattern to facilitate interdisciplinary research. Theoretical advancements and practical implications are discussed, as are areas for future research.

联合决策沟通模式消费者行为人际沟通