个人财务信息呈现与消费者支出

Personal Financial Information Presentation and Consumer Spending

Journal of Financial and Quantitative Analysis · 2026
被引 0 · 同刊同年前 8%
人大 AFT50ABS 4

中文导读

通过在线账户聚合应用的随机实地实验,研究信息呈现方式(框架和显著性)如何影响消费者支出,发现消费导向框架和显著对比能减少可自由支配支出。

Abstract

Abstract We study whether information design influences consumer behavior in a randomized field experiment with users of an online account aggregation app. Participants received a personalized index representing their net worth as a lifetime monthly cash flow. The presentation of this index varied across treatments in its framing and the salience of its display. Consumers exposed to a consumption-oriented frame and a salient comparison of the index with their past spending reduced discretionary spending. These findings show that minor variations in information presentation can significantly affect financial behavior, highlighting the power of design in promoting saving and informing policy and regulation.

信息呈现消费支出框架效应显著性