Mapping the Intellectual Landscape of Rural and Sustainable Entrepreneurship: A Bibliometric and TCCM‐Based Review
通过文献计量和TCCM框架，分析了2000-2025年间245篇文献，揭示农村创业与可持续创业的融合，提出可持续农村创业概念，为研究者、政策制定者提供促进农村可持续发展的策略参考。
ABSTRACT Research on rural and sustainable entrepreneurship (SE) has gained significant academic attention in recent years, especially in relation to achieving the United Nations' Sustainable Development Goals (SDGs) by 2030. Despite this growing interest, recent studies predominantly analyze rural entrepreneurship (RE) and SE separately, providing limited integrated insights into the functioning of sustainability‐oriented entrepreneurial activities in rural settings. This study aims to present a bibliometric analysis alongside the theories‐characteristics‐contexts‐methods (TCCM) framework to investigate the nexus between RE and SE and the contributions they have towards sustainable development between 2000 and 2025. Using 245 publications retrieved from the Scopus database, the analysis was conducted with the support of Biblioshiny and VOSviewer. The research is also characterized to know the convergence of RE and SE, and how sustainable entrepreneurial activities in rural settings are able to contribute to the development objectives. An automated workflow that includes analysis and citation, co‐authorship, and collaboration networks of journals, authors, countries, key articles, and thematic areas is identified in the study. More significantly, the analysis identifies the concept of sustainable rural entrepreneurship (SRE) as an integrative concept, which links sustainability‐based entrepreneurial activities and place‐based rural development issues. Within the framework of TCCM, the research offers a critical synthesis of prevailing theories, situational focus, defining features, and methodological practice, as well as conceptual fragmentation and substantially unexplored areas of research. The current study contributes to the existing body of literature by going beyond descriptive mapping by providing theory‐based explanations of how sustainable entrepreneurial practices can ensure environmental sustainability, community development, and economic resiliency in rural areas. The results have significant implications for researchers, policymakers, and practitioners who want to develop strategies and policies that can facilitate sustainable business in rural regions and progressive development towards the SDGs.