Green Entrepreneurship Research: A Review of the Domain and Future Research Agenda
通过文献计量和系统综述分析88篇Web of Science论文，梳理绿色创业研究的发展轨迹、关键作者和主题，识别出六大研究主题并指出未来研究方向，为学者提供研究路线图。
ABSTRACT This study examined the evolving landscape of green entrepreneurship (GE) research through a comprehensive analysis that combined bibliometric and systematic literature reviews. Analysis of 88 articles retrieved from the Web of Science (WoS) mapped the research trajectory, identifying key authors, journals and research themes. Findings revealed a growing interest in GE research, with a discernible shift toward six themes. The themes were drivers and motivators, pro‐environmental behaviours (PEB) and practices, business models and strategies, entrepreneurial intentions and orientation and the crucial role of innovation and technology. Thus, we identified key gaps, with suggestions for future research directions. These included exploring the interplay between technology and green entrepreneurial activity, the impact of enabling policy frameworks and the influence of consumer behaviour driving green entrepreneurial activity. This study contributes to a more nuanced understanding of the GE field, providing a strategic roadmap for future research endeavours.