分析商业网络中关联变化的案例方法

A casing approach to analyse connected changes in business networks

Industrial Marketing Management · 2026
被引 0
ABS 3

中文导读

本文提出一种案例研究方法,帮助研究者捕捉和确定商业网络中哪些关联变化应纳入案例研究,并通过可持续性案例展示如何将单一案例扩展为包含多个嵌入子案例。

Abstract

The paper addresses methodological challenges in conducting case studies of changes in business networks. Capturing change in business networks is difficult in case research since every change relates to many activities, resources, and actors that are subject to other changes. The aim is to develop a casing approach that supports researchers in capturing and determining which connected changes are analytically relevant to include in a case study and why. The approach is illustrated by a case study exploring how business actors address sustainability challenges by considering various changes of activities and resources. The approach suggests that a single case can be expanded by incorporating connected changes as embedded sub-cases, rather than ignoring them or treating them as background context. Furthermore, case boundaries are expanded during the research process, as data is continuously analysed. The approach shows how the distinction between context and causal contingencies can be elaborated and supports researchers in decisions related to this. A key implication is that aspects initially viewed as contextual may later be considered as contingent, and central to the case. The paper thus offers insights into how multiple changes co-evolve, helping researchers avoid simplistic explanations of why certain change initiatives succeed or fail.

商业网络案例研究方法变化管理可持续性