Bridging Theory and Practice: Effective Messaging Strategies for AI Health Technology Adoption
研究了说服性信息如何影响AI疗法采纳意愿，发现预防导向且个人主义框架的信息最能促进心理健康重视和AI疗法使用，为开发者和心理健康组织提供设计有效信息策略的指导。
ABSTRACT This research examines how persuasive messaging influences AI therapy adoption intentions through two integrated theoretical frameworks: affordance theory, regulatory focus theory, and self‐determination theory. We develop a conceptual framework examining the relationships among AI affordances, perspective‐taking, and behavioral intent, and investigate how message focus (prevention vs. promotion) and framing (individualistic vs. collectivistic) influence adoption intentions. Four studies test our theoretical model: Study 1 examines the mediating role of perspective‐taking; Study 2 investigates the effects of prevention versus promotion messages through regulatory focus theory; Study 3 explores the interaction between perspective‐taking and individualistic versus collectivistic framing; Study 4 examines the role of personalization via self‐determination theory. Findings demonstrate that prevention‐focused messages with individualistic framing particularly encourage prioritization of mental health and adoption of AI therapy. This research extends health marketing communication theory and provides practical guidance to developers and mental health organizations in designing effective AI therapy messaging strategies.