Consumer preferences for sustainable food packaging
通过离散选择实验，研究了消费者对不同类型可持续牛奶包装的偏好，发现偏好受购买频率、信任和环保意识影响，并因行为框架而异。
<h3>Abstract</h3> The pollution caused by conventional plastic food packaging can pose a significant environmental challenge. Our study uses a discrete choice experiment to examine consumer preferences for various types of sustainable milk packaging. To reveal the behavioral mechanisms involved in decisions regarding sustainable packaging, we incorporate two behavioral choice frameworks: random utility maximization and random regret minimization. The results indicate that consumer preferences vary with the different behavioral frameworks, demonstrating significant heterogeneity in consumer tastes. Furthermore, consumer preferences for sustainable packaging are influenced by their purchase frequency, trust, and conservation awareness. Our findings support food industry’s sustainable transition and packaging adoption.