Lean startup in entrepreneurship education: The role of validated learning from technical specialists
通过随机田野实验发现,学生创业者从技术专家而非商业通才那里获得反馈,能开发出更优的最小可行产品,且失败分析在其中起中介作用。
Validated learning plays a critical role in the lean startup approach to entrepreneurship education. We argue that, compared to validated learning from business generalists, student entrepreneurs who seek feedback from technical specialists develop superior minimum viable products (MVPs). We further suggest that the different effects of feedback from business generalists and technical specialists on the quality of MVPs are mediated by student entrepreneurs’ failure analysis. Using a between-subjects, randomized field experiment with a longitudinal design, we find our hypotheses supported. The results indicate that validated learning from technical specialists, in addition to business generalists, should be incorporated into the lean startup pedagogy to guide student entrepreneurs for better MVPs.