我的品类发生了什么?激进店铺转型对品类销售的差异化影响
What is happening to my categories? Differential effects of a radical store transformation on category sales
Journal of Retailing · 2026
被引 0
ABS 4
- Marleen Hermans
- Els Breugelmans 通讯
- Felix Lehmkuhle
- Manfred Krafft
- Mirja Kroschke
- Murali K. Mantrala
零售管理品类管理营销策略店铺运营