Sustainable eco-systems, marketing and consumption: Perspectives from Marketing Theory
本文回顾了《营销理论》期刊中关于可持续营销和绿色消费的批判性视角，总结了该领域的思想发展、关键贡献者，并指出了未来研究可用的理论资源和优先主题。
The literature on socio-ecological issues, sustainability, green marketing and green consumption in marketing and consumer research is vast, but Marketing Theory has carved out a distinctive, critical space in this arena. In this article, the paper briefly reviews critical perspectives on sustainable marketing and green consumerism. This article highlights the distinctive contributions of authors in Marketing Theory , focussing on the general development of thinking about socio-ecological issues in marketing and consumption. The review identifies key contributors. In addition, the paper identifies underused theoretical sources that could be mobilized as well as some prime topics for future research.