How AI Helps the Best and Hurts the Rest
在肯尼亚对数百名小企业主的实地实验发现，AI帮助高绩效者收入利润提升15%，却使原本挣扎者下降近10%，原因是后者缺乏判断力而采纳了通用或误导性建议。
Can generative AI serve as an on-demand business adviser? A field experiment with hundreds of small business owners in Kenya found that AI access boosted revenues and profits by 15% for high performers — but caused a nearly 10% decline for those who had already been struggling. The culprit: Weaker performers followed generic or misleading AI advice because they lacked the judgment to filter it out. Leaders deploying AI at scale must design their rollouts carefully to avoid widening performance gaps.