揭示数字平台上的多面用户偏好:一种贝叶斯深度学习方法

Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach

Marketing Science · 2026
被引 0
人大 AFT50UTD24ABS 4*

中文导读

提出一种贝叶斯深度学习模型,捕捉数字平台上用户活动的多面性和时变性,在平台和个体层面生成可解释的动态偏好估计。

Abstract

This paper proposes a Bayesian deep-learning model that captures multifaceted, time-varying user activities on digital platforms, yielding interpretable and dynamic preference estimations at the platform and individual levels.

数字平台用户偏好贝叶斯深度学习偏好估计