前沿:ChatGPT对电商网站的引荐——大语言模型与传统渠道相比如何?

Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?

Marketing Science · 2026
被引 0
人大 AFT50UTD24ABS 4*

中文导读

报告了973个电商网站的财务和参与度指标,比较了来自大语言模型的自然流量与传统数字渠道的表现。

Abstract

This is a descriptive study reporting financial and engagement metrics for 973 e-commerce websites, comparing organic large language model traffic (oLLM) with traditional digital channels.

电子商务大语言模型数字营销用户引荐