How to Embed Purpose at Every Level
摘录自新书《超越股东至上：为可持续未来重塑资本主义》，提供了一个框架，帮助领导者将组织核心价值观融入业务战略，并借鉴了S.C. Johnson和Ben & Jerry's等公司的实践。
An excerpt from the new book Beyond Shareholder Primacy: Remaking Capitalism for a Sustainable Future describes how leaders can make their organization’s core values a meaningful part of the business strategy. The author shares a framework modeled on the approach companies like S.C. Johnson and Ben & Jerry’s took in developing their purpose statements. Leaders can apply the framework to align their own organization’s transformational purpose with its values, metrics, and sustainability goals.