因果营销采纳在质量差异化产品线中的运营决策与利益相关者影响
Operational decisions and stakeholder implications of cause marketing adoption in quality-differentiated product lines
Transportation Research Part E Logistics and Transportation Review · 2026
被引 0
ABS 3
- Yunjuan Kuang
- Wenjuan Yang 通讯
运营管理市场营销供应链管理产品差异化