Beyond the Creativity Paradox: A Theory-informed Framework for Role-based Integration of Generative AI in Organisational Creativity
本文基于创造力理论，提出一个角色整合框架，将生成式AI作为认知协作者融入组织创意流程，并探讨其可能削弱内在动机等悖论，为负责任整合提供理论指导。
Abstract Generative Artificial Intelligence (GenAI) is reshaping organisational creativity by emulating cognitive processes traditionally associated with human innovation. This study revisits foundational creativity theories to develop a framework for integrating GenAI into creative workflows. Drawing on structural parallels between GenAI architectures and human cognition - such as heuristic search, divergent thinking, and iterative refinement - the paper repositions GenAI as a cognitive collaborator rather than merely a productivity tool. A role-based integration model aligns GenAI capabilities with key creative functions: idea generation, synthesis, strategic framing, and facilitation. The framework also addresses emerging tensions captured in the Creativity Paradox , whereby GenAI may weaken intrinsic motivation, conceptual risk-taking, and evaluative depth. The study contributes by reinterpreting process-oriented creativity theories through structural parallels with GenAI, proposing a role-based framework for organisational use, and extending paradox theory to conceptualise the Creativity Paradox in this context. Together, these insights provide theoretical clarity and practical guidance for responsible GenAI integration.