子市场中平台质量控制的涟漪效应:来自二手市场的证据

The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace

Marketing Science · 2026
被引 0
人大 AFT50UTD24ABS 4*

中文导读

研究了平台在子市场中实施质量控制后,对采用者产生正向传递效应,对非采用者产生U形溢出效应。

Abstract

Platform quality controls within a submarket have a positive carryover effect on adopters and a U-shaped spillover effect on nonadopters.

平台经济质量控制溢出效应二手市场