From Pro‐Environmental Purchasing Behavior to Environmental Citizenship: A Dual‐Causal Analysis
研究调查了亲环境购买行为是否促进环境公民身份，发现购买行为足以引发政治和社会参与，但对内部政治效能感则非必要条件，揭示了私人消费转化为公共参与的条件。
ABSTRACT This study tests whether pro‐environmental purchasing behavior (PPB) cultivates environmental citizenship. We analyze survey data from 1816 residents across seven French metropolitan areas using partial least squares structural equation modelling combined with necessary condition analysis. Environmental knowledge and related antecedents predict PPB; in turn, PPB increases both political and social participation (PSP) and internal political efficacy (IPE). Crucially, a sufficiency‐necessity design reveals an asymmetric causal structure: PPB is a sufficient antecedent of both PSP and IPE, but a necessary condition only for PSP. Hence, the behavioral and cognitive facets of environmental citizenship follow distinct developmental pathways. The findings refine theory by clarifying when private consumption translates into public engagement—and when it does not. They also inform firms and policy‐makers seeking to expand green markets while mobilizing civic environmental engagement: initiatives that raise PPB are likely to unlock participation, whereas IPE may require complementary cognitive interventions beyond consumption.