品牌真实性形成机制研究:服务补救策略在餐饮配送服务失败中的作用
An investigation into the formation of brand authenticity: Role of service recovery strategies in food delivery service failures
International Journal of Hospitality Management · 2026
被引 0
ABS 3
- Pei Liu
- Qianni Zhu
- Kyuhyeon Joo
- Insin Kim
- Jinsoo Hwang 通讯
品牌管理服务营销餐饮服务服务补救