Towards the Hyper-Personalisation of Travel Itineraries – AI-Supported Virtual Interlining
本文引入并批判性讨论虚拟联运概念及其对旅行的影响，结合生成式人工智能在在线旅行社的早期应用，指出实现其潜力需修改现有法律框架以涵盖多连接行程。
The concept of virtual interlining and its effect on travel are introduced, discussed critically and conceptualised. Parallel to this, generative artificial intelligence (GenAI) is discussed within the context of virtual interlining, including early examples of early adoptions of this technology by online travel agencies (OTAs). Implications for practice, policy-making and scholarly research are outlined. It is posited that the full potential offered by virtual interlining platforms will require amendments to the existing legal framework affecting passenger rights so that it adopts a more holistic approach to multi-connection itineraries incorporating air and rail travel.