Workcations as a Pathway to Regional Revitalization in Marine Tourism Destinations: Integrating Tourism Experiences and Migration Theory
通过混合方法研究,发现工作度假的体验维度(如休息、即兴、自主和本地参与)能促进游客从重游意愿转向长期居住和迁移意愿,为应对人口减少和区域振兴提供政策工具。
Regional depopulation and local extinction pose critical challenges, particularly in marine and coastal areas, leading to economic stagnation and community decline. While prior research on workcations has emphasized individual and organizational outcomes, little is known about their broader regional impacts. This study addresses this gap by investigating workcations as a strategy for regional revitalization using a mixed-method design. Study 1 qualitatively examines how workcation experiences shape tourists’ perceptions, place attachment, and attitudes toward workcation, while Study 2 quantitatively tests these relationships using structural equation modeling. The results reveal a progression from revisit intention to long-term stay and migration intention, demonstrating how the experiential dimensions of workcations—restfulness, improvisation, autonomy, and localized engagement—expand aspirations and reduce relocation uncertainties. By integrating migration theory, this study advances the understanding of how work–travel experiences can influence settlement patterns, highlighting workcations as a policy tool to address population decline and support regional sustainability.