从叙事到估值:作为期权博弈的战略情景

From Narratives to Valuation: Strategic Scenarios as Option Games

CALIFORNIA MANAGEMENT REVIEW · 2026
被引 0 · 同刊同年前 10%
人大 A-ABS 3

中文导读

将情景规划的广阔视野与期权博弈模型的分析结构相结合,为战略决策提供工具,帮助企业在不确定性下判断何时承诺以获取优势、何时保持灵活,适用于AI基础设施、半导体等高增长竞争行业。

Abstract

Merging scenario planning’s broad view of alternative futures with the analytical structure of option game models offers a powerful tool for strategic decision making—clarifying when to commit (game theory) to secure advantage and when to remain flexible (option theory) under uncertainty. This is especially relevant in sectors with high growth opportunities under competitive pressure—such as AI infrastructure, semiconductors, mining, and major acquisitions—where few players compete on scale, technology, and speed. A step-by-step scenario framework and two illustrative applications demonstrate its practical use. Strengthening narratives with quantifiable elements—such as growth options and competitive dynamics—shifts valuation from static cash-flow projections to strategic trajectories.

战略管理实物期权博弈论情景规划估值