AI-Augmented Design and the Expertise Bias in Subjective Evaluations of Creative Output
多项实验发现，即使创意产出本身质量相同，评估者也会更青睐高专长设计师的作品（专长偏见）。但当评估者知道AI能辅助设计时，这种偏见会减弱，因为AI降低了设计师专长的独特性。
ABSTRACT Results from multiple experiments demonstrate that evaluators more favorably evaluate creative output produced by designers with higher expertise, even when the underlying creativity of the output is held constant (hereafter, expertise bias). We find, however, that this bias is mitigated when evaluators know that Artificial Intelligence (AI) can augment creative design processes, because AI’s capabilities reduce the perceived exclusivity of designers’ domain expertise. We also show that designers can restore the perceived exclusivity of their expertise, reestablishing the expertise bias, by choosing not to use available AI tools. Although prior research focuses on AI’s ability to enhance or inhibit the creativity of output, we highlight that it can enhance the creative process by mitigating a prevalent human bias in the subjective evaluation of this output. We also contribute to a better understanding of why some experienced designers refuse to utilize AI. Data Availability: Data are available upon request. JEL Classifications: L29; M41; M55.