Exploring planning and implementation dynamics: Adaptive implementation for integrated planning
研究了整合规划作为动态能力如何通过适应性实施提升企业绩效，基于海湾合作委员会地区高端酒店的调查和访谈数据，发现实施成功是规划与绩效之间的中介变量。
This study introduces the concept of integrated planning as a dynamic capability, exploring the roles and relationships of planning and implementation in enhancing planning outcomes. We argue that planning alone does not directly enhance firm performance; instead, the benefits are realized when plans are fully integrated, adapted, and enacted during implementation. Using a sequential explanatory mixed-methods design, we first analyze survey data from 103 high-end hotels in the Gulf Cooperation Council (GCC) region using PLS-SEM, and then draw on 17 in-depth interviews with senior hotel executives to explain and contextualize the quantitative findings. The quantitative results show that integrated planning significantly improves implementation success but does not directly affect firm performance. Rather, implementation success mediates the relationship, enabling plans to be adapted and enacted in ways that lead to superior performance outcomes. The qualitative findings provide further insights into the mechanisms at play, unpacking the complex and interactive nature of planning and implementation. We outline several theoretical implications and offer practical guidance for managers seeking to strengthen their firms’ planning and performance. • Fully integrating plans into the organization’s operations is essential for ensuring their effective execution. • Integrated planning is a dynamic capability that drives organizational resilience through adaptation and enactment during implementation. • The interaction between planning and implementation is key, as successful implementation mediates the planning-performance relationship. • Insights from senior executives reveal that planning and implementation work both in sequence and in parallel, shaping strategic outcomes and driving performance.