组织类型在塑造消费者对信任、能力和善意的感知中的作用:及其对绿色产品购买意愿的影响

The role of organization type in shaping consumer perceptions of trust, competence, and goodwill – and its impact on green product purchase intentions

JOURNAL OF BUSINESS RESEARCH · 2026
被引 0
人大 A-ABS 3
消费者行为绿色营销品牌管理组织信任