虚拟艺人与人类艺人对消费者购买音乐及他们作为影响者代言的产品意愿的影响探究

Exploring the Effects of Virtual Entertainers Versus Human Entertainers on Consumer Purchase Intentions for Music and the Products they Endorse as Influencers

• Tausifur Rahman Johan
• Kyung Young Lee 通讯
• Thomas K. B. Koo
• Paola González
• Bo Yu