The Dimensions, Mechanism, and Role of Activation: A New Approach to the Evolution of Authenticity
提出“激活”概念解释真实性如何演化，以中国周庄为例，揭示激活的维度与机制，为文化遗产管理提供可操作指南，如划定可接受的适应“绿区”和保护核心意义的“红线”。
To address the limitations of concepts such as aura, invented tradition, and emergent authenticity in explaining how authenticity evolves, this study proposes the concept of “activation” to elucidate the interplay between cultural continuity and adaptation. Using Zhouzhuang, an ancient town in China, as a case study, this research accomplished three research objectives: (1) uncovered the dimensions of activation via interviews; (2) analyzed the internal “signifier–signified” structure of authenticity symbols to reveal the mechanism through which activation balances cultural adaptability and continuity; and (3) developed a framework that integrates activation with existing concepts to provide a multifaceted account of authenticity’s evolution. The framework offers actionable guidance for heritage management, including delineating “green zones” of acceptable adaptation and “red lines” that safeguard core cultural meanings, thereby supporting the revitalization of endangered traditions, managing commercialization and cultural innovation within clear boundaries, engaging younger audiences, and sustaining cultural vitality.