Minding the Circularity Gap: Modelling the Impact of Green Organisational Strategy and Norms on Employees’ High-Intensity Green Behavioural Intentions
以建筑业为例，研究员工如何解读企业环保战略（如建材再利用）并通过同事的环保社会规范和个人规范，间接影响其高强度绿色行为意向，为组织推动循环实践提供微观机制证据。
The purpose of this study is to yield new insights into the microlevel mechanisms underlying employees’ green high-intensity behavioural intentions. Using the construction industry as an example, this study examined how employees’ interpretation of environmental organisational strategies for the reuse of construction products shapes their intention to reuse, both directly and indirectly through coworkers’ proenvironmental social and personal norms. Structural equation modelling analyses ( N = 260 employees) show that perceiving an environmental strategy directly influences behavioural intentions, which is partly explained by proenvironmental norms in the workplace. These findings demonstrate how environmental organisational strategies become meaningful when employees perceive them and integrate them, which can be explained by applying a value-oriented goal-making perspective where norm activation theory provides a foundation. Therefore, internalising coworkers’ proenvironmental social norms to personal norms may be especially important. This study advances corporate sustainability research by highlighting how microlevel mechanisms can support the implementation of circular practices in organisations.