Facilitating sustainable urban air mobility: Social influence and human oversight
通过511人的离散选择实验，发现社会影响与感知安全协同作用，且消费者偏好部分自主而非全自主系统，强调人类监督对可持续城市空中交通的重要性。
Urban air mobility (UAM) has emerged as a promising solution for reducing carbon emissions and enhancing urban sustainability. However, widespread consumer acceptance is critical for realizing these benefits. This study examines the relationship between technological and non-technological determinants using a discrete choice experiment with 511 respondents. Analysis using a mixed logit model reveals that perceived safety and social influence are synergistic rather than merely additive. Specifically, higher market penetration significantly magnifies the impact of safety improvements and acts as a social buffer against risks. Notably, unlike industry roadmaps, consumers strongly preferred partially autonomous UAM systems over fully autonomous ones, suggesting that human oversight is a key fail-safe mechanism. These findings suggest that fostering sustainable adoption requires strategies that build social trust, such as pilot involvement and visible peer adoption, alongside technical innovations to ensure that UAM evolves into a viable green transportation system. Broader UAM adoption makes its eco-friendliness feasible.