Fabricating Effectual Networks: How Hybrid Logics Collectivize Voice for Co-Creation in Makerspaces
研究了创客空间这类中介如何通过混合逻辑机制,帮助成员在从非正式合作转向共创的过程中产生并汇集声音,从而形成有效网络。
Effectuation research posits that effectual networks are composed of self-selecting stakeholders who purchase voice to gain influence in how the effectual process proceeds when they commit to co-create. However, entrepreneurship scholars wrestle with theorizing the social action underlying a theory originally based on the individual decision-making of experts and, specifically, explaining how voice emerges prior to commitment to influence effectual network formation. This study combines the literatures on effectuation and hybrid institutional logics to examine how intermediaries can shape the creation of effectual networks among their members. Through a multiple case study of six makerspaces, the findings reveal how voice emerges and becomes collectivized in the transition from informal collaboration to co-creation. Makerspaces with a high degree of hybrid logics support voice emergence through three social interaction mechanisms: project socializing, market logic embedding, and community logic extending. The study builds a model of effectual network formation via voice emergence moderated by logic hybridity, thereby sharpening the parameters of effectual networks pertaining to voice and co-creation.