将电子商务和社交媒体指标整合到规范性多渠道零售商店效率分析中：以自助零售为例

Integrating e-commerce and social media metrics in prescriptive multichannel retail store efficiency analysis: A case study in do-it-yourself retailing

• Koen W. De Bock
• Kristof Coussement
• Arno De Caigny 通讯
• Cristina Ciobanu