言语胜于行动：感知到的吹嘘对消费者亲社会公司偏好的负面影响

Words speak louder than actions: Perceived bragging’s negative effect on consumers’ preference for prosocial companies

• Eric Narcum · 孟菲斯大学 通讯
• Subhash Jha · 孟菲斯大学
• George D. Deitz · 孟菲斯大学