规模化推广基于价值的工业解决方案需要什么

What It Takes to Scale Value-Based Industrial Solutions

MIT Sloan management review · 2026
被引 0 · 同刊同年前 9%
FT50ABS 3

中文导读

研究制造商转向价值导向销售模式时,发现提供一次性方案相对容易,但规模化推广给更多客户需要结构化流程和强大能力,并描述了成功企业构建能力的关键阶段。

Abstract

New research on manufacturers moving to a value-based sales model finds that delivering initial solutions on a one-off basis is relatively straightforward. The challenge lies in scaling those solutions to more customers, which requires structured, repeatable processes and strong, entrenched capabilities. The researchers describe two important phases of capability building that they identified and define the organizational skills, processes, and relationships that successful companies assemble.

制造业销售模式组织能力规模化