向不文明顾客进行追加销售和交叉销售:管理指令与销售方法的双重调节作用

Up and cross-selling to uncivil customers: The dual moderating roles of managerial directives and selling approaches

Journal of the Academy of Marketing Science · 2026
被引 0
人大 AFT50ABS 4*
销售管理客户关系管理服务营销消费者行为