Bridging Readiness and Action: How Technological, Organizational, and Environmental Drivers Shape Green Digital Transformation in Manufacturing
研究了加纳制造企业中技术、组织和环境因素如何影响绿色数字化转型及可持续绩效，发现绿色组织文化是驱动意图和行为的最强因素，而政府政策和客户需求对实际行为有显著影响。
ABSTRACT The growing need for sustainable industrialization has pushed manufacturing firms to adopt digital technologies to enhance efficiency and environmental performance. However, research on digital transformation in developing economies is limited, although these areas are lagging in resources and institutional structures. This study examines how technological, organizational, and environmental factors influence green digital transformation and sustainability performance among manufacturing firms in Ghana. We collected data through a structured questionnaire from respondents across different managerial levels and analyzed it using structural equation modeling. The findings show that perceived technological usefulness and compatibility positively affect firms' intention to adopt green digital tools, while complexity hinders actual adoption. It was also found that green organizational culture is the strongest driver of both intention and behavior. Top management support and resource availability positively influence adoption. The environmental factors showed a mixed pattern. Government policies and customer demand have a positive effect on intention, but competitive pressure and customer demand have strong effects on actual behavior. The intention‐behavior‐performance sequence was also achieved in the study. Policymakers and managers are encouraged to focus on capacity building, leadership commitment, and incentive systems that bridge the gap between planning and implementation.